Scripting vs. Improv. Which do you choose when making your own video for your business or non profit organization? In this video Stephanie, owner of fLO Content Marketing draws on her experience as a trained theatre artist to show you why scripting is better than relying on improvisation or “winging it”.

When using a script one of the things we suggest is instead of memorizing the whole thing, simply chunk it out into more manageable smaller bits. It’s hard enough to memorize a couple of lines, especially a whole page of lines. Eliminating any opportunities for frustration, anger, and exhaustion are in any performers best interest.